Master Diploma in Internet Marketing 1 Year Course with 2 Months Internship 
111+ Modules & 21+ Certifications

A Career Course with Work Experience
Become a Master of Digital Marketing & Start your own Business or boost your career

Module 1 : SEO Search Engine Optimization

1. Meta Tags Optimization
2. SWOT Analysis of website
3. Description tag importance
4. Canonical Tag
5. Keyword Research
6. On Page & Off-Page Optimization
7. Website Auditing
8. Competitor Analysis
9. Copyscape

Module 2 : Social Media Marketing

1. Facebook Marketing
2. Facebook Analytics
3. Mobile App Marketing
4. LinkedIn Advertisements
5. Twitter Marketing, Ads..etc.
6. YouTube Adv, Marketing, Campaigns
7. YouTube Analytics
8. Pinterest
9. Instagram Ads

Module 3 : Google Adwords

1. Setup PPC Campaign
2. What is Keyword Research?
3. Create effective ad groups
4. Landing Page
5. How to bid & budgeting?
6. Quality Score
7. Call only Ads
8. Search Network & Display Network
9. Mobile marketing
10. App & Video Marketing

Module 4 : Advanced Adwords Accounts

1. MCC (My Client Centre)
2. Merchant client centre
3. Campaign performance reports
4. Automated bid managers.
5. Managing account access levels
6. Managing your account structure
7. Creating an optional login Adwords account.

Module 5 : Remarketing & Conversions

1. Show ads to your past visitors
2. Dynamic remarketing: boost your results
3. Remarketing for mobile apps
4. Remarketing lists for search ads, video remarketing
5. Conversion tracking works website actions
6. Phone calls: calls directly from your ad

Module 6 : Google Analytics

1. Reports & Interface
2. Auto Emailing Report
3. Advertising Analytics
4. Webmaster Tools Analytics
5. Conversion Tracking
6. Goals & Calculating ROI
7. Custom Reporting

Module 7 : Mobile Marketing

MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is large results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals.

Module 8 : Google Adsense

Google AdSense why is the internet biggest source of information? Do you think that people just publish a blog or provide a piece of information for nothing? A platform by Google through which you can earn money by placing ads on your blog/website. Learn to make money via ads with Google AdSense.

Module 9 : Email Marketing

EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Module 10 : ORM Online Reputation Mg

ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more

Module 11 : Google WEBMASTER Tools

1. Search Console, Webmaster Tools
2. Site working on Search Console
3. Refine personal and site settings
4. Manage and monitor your site
5. Search Traffic & Google Index
6. Crawl & Fetching your site
7. Submitting your verification code
8. Testing Robot.txt & Sitemaps
9. Security – Check for errors

Module 12 : Digital Strategies

1. How to Start a Digital Marketing Agency
2. Where do I get my clients from, areas to look for?
3. Approach and Strategies to Convert your clients
4. How to Pitch, prove Digital Marketing is superior
5. Target Oriented Marketing – Impress with Analytics
6. Business Extensions with Upsell & Selling multiple products.

Module 13 : Content Marketing Infographic

CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? Cause most of the Infographics tend to get viral and help in search engine ranking . An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.

Module 14 : Affiliate Marketing

1. Get paid for Leads
2. Bring Potential customers
3. Google Adsense
4. Being Flipkart, Amazon affiliates
5. Setting up Monetization
6. Adding Affiliate to your website/blog
7. Make money online

Module 15 : WordPress Website

Creating a WordPress Website for Online Presence, personalize your brand, customize your site, have control over the look and feel of your website, from its domain name to its layout, colors and content. no designing skills needed, templates, create a Professional Responsive & Mobile Website.

Module 16 : FREELANCING Techniques

1. Where to get Freelancing Work from ?
2. Finding Clients, Various Online Platforms
3. Forums Find Jobs, Using Websites
4. Different Strategies finding work
5. Important Considerations
6. Learn to be a FACILITATOR for E-Commerce Clients

Module 17 : Creating a BLOG

1. Steps to Blog Marketing Success
2. Create your Blog – Focus on your Business Details
3. Customize your Blog – Be professional
4. Create the about page – So people may trust you
5. Posting – Getting the word out. Marketing tools – Using them

Module 18 : Webinar Marketing

1. Why you should definitely use Webinar for your Business Promotions.
2. Learn the Secrets & Applications to apply for a successful webinar interaction.
3. Manage & Understand the different Platforms available for running Webinar events for your online Marketing. People are visual learners. You will be surprised how well this simple thing works

Module 19 : Media Buying & Selling

1. Elements of landing page
2. Acquiring stunning, landing pages
3. WordPress themes
4. CTA placement & optimization
5. Landing page from third-party sites.

Module 20 : Landing Page Technique

1. Elements of landing page
2. Acquiring stunning, landing pages
3. WordPress themes
4. CTA placement & optimization
5. Landing page from third-party sites.

Module 21 : Lead Generation Business

1. How To Create Your ‘Bribe’ Offer
2. How To Create A High Converting Landing Page
3. Joining Give Away Events
4. Adding Your Offer To Other People’s Thank You Page
5. Ad Swaps – from third-party sites

Module 22 : Gold Digital Subscription

Access to Online Digital Library 1 MONTH “Gold Subscription” to 27 Modules+ Catch up on missed lectures/ Revise Modules – ***WORTH Rs. 12,550/-

Module 23 : Design Online Graphics

Graphics effectively communicate Visual presentations of information. Create your own graphic for clients and Social media. Learn to Create Graphics for clients.

Module 24 : Video Creation Tool

Make beautiful videos, online easily, how to make travel movies, wedding videos, promo ads, property virtual tours, clips, music, create professional Quality Videos.

Module 25 : Extra Training Bonus I & II

#1 TOOL SOCIAL MEDIA MANAGEMENT SYSTEM
#2 TOOL LEARN FROM EXTRA 21 E-BOOKS & VIDEOS
#3 TOOL Get Snapchat Marketing Video Training

Module 26 : WhatsApp Business Marketing

How to use Whatsapp for Business. how to sync your mobile and create Auto messages via the platform. Creating personalized business for Auto-generation and more.

Module 27 : Quora Forum Marketing & Ads

Creating a Marketing Plan on Forums. Learn to create ads on Quora and target your relevant Audience with keywords, location and Topics.

Module 28 : Advance Web Design Diploma

2D Animation Work with software like
1. Adobe Photoshop™
2. Adobe Illustrator™
3. Adobe In-Design™
4. CorelDraw™
5. Incredi Flash™

Module 29 : HTML5 Programming

1. Structure of an HTML document
2. Basic tags and Attributes
3. Body,Text, IMAGE attributes
4. Ordered/Unordered lists
5. Tables : Cells: Spanning,Padding
6. Forms: Create List Box, Radio Buttons
7. Accept input and Submit – Post

Module 30 : Java Script

1. Fundamental Java Scripting
2. Functions: Defining & Calling
3. Using Variables local, global
4. Programming (If, While, Loops)
5. Strings & ARRAYS, Event handling
6. Objects, Methods & Properties…. etc.

Module 31 : CSS Level 1-2

1. CSS different types of method
2. HTML Style
3. Class Style
4. DIV Style
5. Group Style
6. Different link style

Module 32 : Adobe Dreamweaver

1. Hyperlinks: Internal & External Linking
2. Email Linking & Anchor Linking
3. Linking (Image Hyperlinks)
4. Rollover Image with Rollovers & links
5. Using the Site Window
6. Import an existing site
7. Using a form to collect data,
8. Create a library item
9. Use Behaviors and Styles
10. Apply a template Web page
11. Use Behaviors & Timelines

Module 33 : Web Graphics: Photoshop

Adobe Photoshop Image Editing : Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Coloring,Creating Backgrounds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups

Module 34 : Cpanel & Web Hosting

How to take a hosting plan, Hosting Domains on Cpanel, Using Cpanel to Create EMAIL’s of your domain, Hosting Multiple Domains on Server, Pointing Name Servers to the domains, How to Start your Business, Live Domain Registration, Complete hosting

Module 35 : Webs Animation – Incredi-Flash

Creating Images with exciting Animation, The Flash Work Environment, The Stage & Timeline, Symbols & Instances, Motion Tweening, Shape Tweening, Library Window, and color mixer window, Blast effect & Ripples effect.

Module 36 : 2D Gif Animation

1. Animation Wizard to create GIF
2. Adjusting Colour, Special Effects
3. Attributes- Menu, Commands, Creating Ads.

Module 37 : Web Utilities & Tools: 3D Xara

Positioning, Rotating, Sizing,3D Extrude, Bevel, Altering Lights, Creating Animated GIF / AVI

Module 38 : Web Publishing

1. File upload facility & url submission
2. Site verification & domain registration
3. Managing control panel& web hosting

Module 39 : Morphing Digital Video

1. Makes Digital Movies, 2D Movies
2. Transforms an Image to another image

Module 40 : Graphic Design Diploma

Professional Graphics Design Diploma for the Students of Digital Marketing to help them stand out among all the digital marketers with editing skills.

Module 41 : Adobe Illustrator

Using the work space, Learning essential skills, Shapes, Colors, Using the drawing tools, Additional color option, Adding and formatting text, Layers, Effects & transparency, Advanced blending techniques

Module 42 : Adobe In-Design

Exploring InDesign Environment, Format paragraphs with styles, Creating Special Effects, Managing Graphics, Drawing, Importing data

Module 43 : CorelDraw

Working with Bitmaps, Text Special Effects in CorelDraw, Text, and Paragraph, Working with Shapes, Working with Objects.

Module 44 : Master Photoshop

1. Steps to Blog Marketing Success
2. Create your Blog – Focus on your Business Details
3. Customize your Blog – Be professional
4. Create the about page – So people may trust you
5. Posting – Getting the word out. Marketing tools – Using them

Module 45 : Graphic ISO2001 Certification

Graphics effectively communicate, Visual presentations of information. Create your own graphic for clients and Social media. Diploma in Graphic Design Certification

Module 46 : Microsoft Excel

1. Spreadsheet basics
2. Creating, editing, saving and printing spreadsheets
3. Modifying worksheets with color & auto formats
4. Graphically representing data: Charts & Graphs
5. Speeding data entry: Using Data Forms
6. Data Menu, Subtotal, Filtering Data
7. Formatting worksheets
8. Securing & Protecting spreadsheets
9. Forecast Sales

Module 47 : Advanced Excel

1. Steps to Blog Marketing Success
2. Create your Blog – Focus on your Business Details
3. Customize your Blog – Be professional
4. Create the about page – So people may trust you
5. Posting – Getting the word out. Marketing tools – Using them

Module 48 : Excel Macros

1. Create Functions & Procedures
2. Design & Create reports
3. Understanding Security Levels
4. Function and Subroutine
5. Calling function in other workbook
6. Relative & Absolute Macros
7. Recording Macros
8. Variables, Data types & Constants
9. Arrays, Object Variables
10. Conditional structures (If Then, Select Case)

Module 49 : Corporate Excel Certification

1. Performing complex calculations
2. Organizing and analyzing large volumes of data
3. Advanced Formatting
4. Formatting & customizing Pivot tables
5. Using external data sources

Module 50 : Influencer Marketing

1. Steps to Blog Marketing Success
2. Create your Blog – Focus on your Business Details
3. Customize your Blog – Be professional
4. Create the about page – So people may trust you
5. Posting – Getting the word out. Marketing tools – Using them

Module 51 : Mobile Website Creation

Responsive mobile websites. Learn to visually edit content inline and publish without technical skills. Google’s mobile friendly drive, which will rank mobile capable websites higher in search results.

Module 52 : Content Writing Diploma

1. Learn to write Headlines, Blogs,
2. Engaging Content, SEO Copywriting, Emails
3. Manage Content Marketing Planning
4. Viral & Social Media Content Tricks
5. Write for Blogs, Websites
6. Write Engaging Post on FB
7. Online Marketing tricks
8. 5 Content Writing Books

Module 53 : CWC Basics Content Writing

1. Building Confidence and Technique for Non-Fiction Writing
2. Principles of Great Non-Fiction Writing
3. 10 Writing Exercises
4. Creating & writing sets for List
5. Processes & Principles of writing
6. Story Telling Techniques
7. Perspectives & Giving information

Module 54 : Crucial Content Tools

Content writing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.
1. Copywriting types you can use
2. Researching our competition
3. How to convert leads into customers?
4. Understanding the importance of proving the solution
5. Showing the benefits vs features
6. How to show your credentials with high impact?

Module 55 : CWS Writing for Blogs

1. Copywriting types you can use
2. Researching our competition.
3. How to understand the headline?
4. How to understand the sub-headline?
5. Understanding the importance of proving the solution
6. Showing the benefits
7. How to show your credentials with high impact?

Module 56 : Headline Strategies Skills

1. Writing magnetic headlines
2. How to get your customers to DO something?
3. Testimonials and case studies
4. The pre-requisite for writing mind-reading
5. Trust building sales copy
6. “Fear” of missing out – Scarcity factor
7. “Value stacking” for improving conversion – Bonuses
8. Writing that makes your customers buy NOW

Module 57 : White Paper & Case Studies

What is White Paper? The purpose of creating these white papers is to release information to your potential clients about subjects of their interest. A white paper’s purpose is to keep its client focused. Your clients would rather not be advertised to by your company but otherwise informed.
1. Construction of a White paper
2. Layout & Body of White paper.
3. Placement of Call to Action.
4. Do’s and Don’ts for Writing a White Paper.

Module 58 : CWC High Converting Emails

1. Injecting “power words” & phrases into your email copy
2. Using specifics & numbers
3. Using intrigue and curiosity
4. The power of questions – the “Cliffhanger effect”
5. Start with a strong opening
6. Write with excitement & emotion.

Module 59 : E-commerce Product Description

1. Content Marketing on various platforms
2. Promoting & Marketing Articles
3. Writing Product Descriptions for Products & Services for E-commerce Websites
4. Giving your customers reasons to buy
5. Product Descriptions that Boost Conversions
6. Simple Ways to Write Product Descriptions that Sell & Convert Sales
7. How to market yourself, Where to get Freelancing work from?
8. Two Steps to making money from the blog
9. 5 really Useful links for your writing.

Module 60 : CWC SEO Copywriting

1. SEO Copy Writing for Websites, Blogs, Landing Pages,
2. Search Engine Optimization for your Content
3. Keyword Research & Planner
4. Elements of SEO Copywriting
5. Keyword Research for Content Creation
6. Pre-sites, on-site & Off-site Activities
7. Promoting & Marketing Articles, Social Media Integration.

Module 61 : Facebook Engagement Skills

1. Top tips to improve engagement
2. Induce people to engage in your content
3. Case studies of Facebook engagement
4. Ways to interact with your audience
5. Promoting & Marketing Articles
6. Social Media Integration

Module 62 : Assignments & Worksheets

1. Learn WordPress blogging
2. Build your own blog
3. Live assignments
4. Viral content tips & tricks
5. Get: High converting tool to write headlines
6. 10 writing exercise

Module 63 : SEO Copywriting

1. SEO Copy Writing for Websites, Blogs, Landing Pages,
2. Search Engine Optimization for your Content
3. Keyword Research & Planner
4. Elements of SEO Copywriting
5. Keyword Research for Content Creation
6. Pre-sites, on-site & Off-site Activities
7. Promoting & Marketing Articles, Social Media Integration

Module 64 : Advanced WordPress Diploma

This course concentrates on how to build your website using WordPress without any programming or design experience. On completion of this course you will be able to:
1. Download and install WordPress
2. Configure templates and install new templates
3. Use plugin and widgets
4. Managing and editing features
5. Website vs Blog
6. Creating WordPress blog or website

Module 65 : Manual WordPress Installation

1. Installing WordPress Using The C-Panel
2. Manual Installation Of WordPress
3. A First Look At WordPress
4. Logging In To The WordPress Admin Area
5. Using The WordPress Dashboard
6. A Quick Tour Of The WordPress Admin Options
7. Previewing Your Website

Module 66 : WordPress-Advanced

1. WordPress Themes, Widgets & Menu
2. Creating Pages
3. Images & WordPress
4. Creating A New Post
5. Plugins
6. Backup Plugins
7. WordPress & SEO
8 .E-Commerce Website
9. Speeding Up Your WordPress

Module 67 : Hosting & Theme Installation

1. Installing WordPress Themes
2. Domain names & Website
3. Hosting Setting up a domain name URL,
4. Hosting & email
5. Installing WordPress
6. Using the C-Panel
7. WordPress Admin area
8. Adding Plugins, Widgets
9. Speeding up WordPress

Module 68 : 10+ Plugins

1. Installing plug-ins
2. Ten recommended plug-ins for WordPress websites
3. SEO plugins, installing a slider plugin
4. Slider plugins for pages, posts, and pictures
5. Customizing sliders
6. Contact form plugins, using form plugins
7. Anti-spam measures (using captcha)
8. Calendar plugins
9. Using & configuring calendar plugins
10. Using YouTube plugins

Module 69 : Setting Up Instamojo

1. Creating Payment Gateway
2. Setting up Gateways Instamojo
3. Giving Payment Links
4. Creating Products
5. Creating QR Codes

Module 70 : Diploma in Video Editing

How a powerful tool for professional digital video editing designed for video professionals, online media personnel. its elegant interface and superb editing tools, you can work with complete efficiency, control, and flexibility to produce broadcast-quality movies for video, multimedia, and the Web. Multimedia presentations on any subject. Video Editing with special effects.

Module 71 : Mobile App Creation

Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores

Module 72-73 : Certification

1. GOOGLE Ads -2 Certification 2. CDMP Exam
3. GOOGLE ANALYTICS
4. ADMD Certification

Module 74 : SET of 10 Books & Manuals

Get 10 Highly researched Printed Books & Manuals ADMD – Web Designing – WordPress – Content Writing, Traffic Generation Social Media Tactics- Affiliate Marketing, Video Marketing Secrets …etc

Module 75 : INTERNSHIP – JOB Exp.

Get 2 Months Work Experience working for an Expert Team Mentor – On Job Training – Goals – Skill Development LETTER OF EXPERIENCE issued on Successful Completion