Google ANALYTICS
Analytics module covers reporting, overview of traffic sources, inpage analysis, content analysis, coversion tracking, Goals, how to calculate ROI ..etc.
Introduction To Web Analytics
- What is Web Analytics
- Purpose of analytics in Internet Marketing / Admin Interface
- Setting up an accounts and Web properties.
- Managing account / users
Advertising
- Adwords data analysis
- Keywords/Keyword Positions
- Traffic Sources
- Overview of Traffic sources
- Sources / Direct Search
- Organic / Keywords Analysis
- Paid / Referral
Google Analytics Interface
- Home Tab / Realtime Data
- Dashboard / Widgets
- Customize dashboard
- Intelligent Events / Shortcuts
- Interface Feature
- Date selection and comparision
- Exporting reports
- Auto email setup
- Customizing dashboards
- Emailing reports
Conversion TrackingGoalsCalculating the ROI
Custom reporting
Standard Reporting
- Audience / Overview
- Demographics / Behavior
- Technology / Custom Visitors Flow
SEO (Webmaster Tools)
- Social
- Content Analysis
- Overview
- Site content /Speed/Search
- Events
- Adsense
- Experiments
- Inpage Analytics
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THE ONLY TRAINING PROGRAM WHERE YOU GET IN-DEPTH KNOWLEDGE OF ALL DIGITAL MARKETING CHANNELS
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